One of the people I always study when it comes business success is Ryan Leslie.

I know.

A Grammy nominated musician isn’t the first person you’d think about for business.

But you see Ryan was early on Youtube, documenting his journey of making music.

Coming up from his tiny NYC apartment to the decked out Sony studios of midtown Manhattan.

He has a legendary video that resurfaces from time to time.

But let me tell you about his business acumen.

Ryan Leslie graduated from Harvard at 19.

He’s smart, smart.

Around the time he dropped his second album (the one nominated for a Grammy)

He started to questioning music execs on data from his fans.

They had nothing for him.

So he coded his own software so he could talk directly to his most engaged audience.

That software allowed him to earn $2M from an album that only sold 17,000 copies.

The real money isn't in the product - it's in owning the relationship with your audience.

Ryan Leslie truly understood that relationship and it’s lead to success for him and many other recording artists.

I’m no artist. I don’t make music. I don’t have fans in that sense.

But I understood the power and leverage of having direct access to an owned audience.

Once I opened my juice bar…it clicked!

I subscribed to Leslie’s Superphone app.

It allowed me to build relationships with my juice bar patrons.

I learned what they liked and disliked on our menu.

What kind of concerns they had around health and wellness.

The team at Superphone noticed how I used their app for my business.

They even invited on their platform to talk about it.

But I didn’t stop with Superphone’s SMS software.

I continued to double down on owning my audience by ramping up my email list.

Soon my inbox was generating revenue with far less overhead than my storefront.

Even when the lights were off and the blenders silent - the digital register kept ringing.

If you can communicate directly with your audience, community, or fans

Your business can thrive so long as you can deliver on what they want.

That's why sunsetting Good Part & Co. to launch Green Book Digital felt like a natural evolution.

I found my sweet spot: helping people win through the power of email.

This is ownership on my terms.

Here's the thing about ownership in the digital age:

Email isn't just essential - it's your direct line to revenue.

But I get it.

You're busy building your empire.

Writing compelling emails feels like a full-time job.

Creating lead magnets that actually convert? That's another story.

And setting up those "while you sleep" automation sequences?

That's where most business owners throw in the towel.

That's exactly why I only work with 4 clients each month.

To build the kind of emails that make people say "shut up and take my money."

The kind that educate, engage, and most importantly - convert.

So if you’re ready make successful moves with your email

Book a call with me here.

Let’s see how we can build a strategy to help you grow and monetize your owned audience.

I’m curious about what day I should send my newsletter. Mind helping me out?